After attending over a hundred of marketing and business events / masterminds in Vancouver and around North America, Lee has noticed time and time again the following: When most people go to events, they experience the dopamine rush of learning new content and the thrilling thought of potentially changing their lives if they were to apply their new knowledge. But he noticed that when most people went home after the events, they didn’t apply what they learned because of the following reasons:
1. They didn’t retain enough content to apply what they learned
2. They experienced too steep of a learning curve
3. They didn’t have the proper accountability or guidance to move forward
4. Which resulted in them being too overwhelmed and ultimately giving up.